Cultural (Mis)fits

Of the culture. By the culture. For the culture.

A sanctuary for the (mis)fits. A catalyst for culture. We build the rooms where (mis)fit voices gather force.

Scroll

Why We Exist

Culture arrives before it's recognised.

Before anything is called a movement, it gets called a phase, a niche, a mistake. The name always comes late.

A cinema crowd in identical 3D glasses, one figure picked out in red
Three identical wind-up men in suits marching across a target

Systems decide who fits.

Recognition isn’t neutral. Power, access, language, money, and the algorithm decide who “fits” and who is branded (Mis)fit.

CMF BUILDS
THE ROOMS.

We exist for the work that hasn’t been granted permission yet. We build the rooms where it can be made, seen, and paid for before the system catches up.

(Mis)fit Brigade

Artists who refuse to fit in a box.

Dancers, singers, composers, actors, photographers, hosts, movement artists.

Aakash Odedra Aakash OdedraDancer, Choreographer Aakash OdedraDancer, ChoreographerBritish South Asian dancer and choreographer, founder of Aakash Odedra Company and regarded among the leading contemporary dancers of his generation. He takes on performances, choreography and campaigns that need real cultural grounding.
Eshna Kutty Eshna KuttyMovement Artist Eshna KuttyMovement ArtistSelf-taught hoop artist and flow performer with a postgraduate background in dance movement therapy, and founder of Hoop Flo. She performs, runs workshops and creates movement-led content.
Nicki Wells Nicki WellsSinger Nicki WellsSingerEnglish singer, composer and songwriter working across Indian classical, Western classical, folk and jazz, formerly featured vocalist in Nitin Sawhney’s band. She’s available for live performances, original composition and soundscapes.
Nirvair Singh Rai Nirvair Singh RaiFilmmaker, Photographer Nirvair Singh RaiFilmmaker, PhotographerNirvair Singh Rai is a Mumbai-based photographer and filmmaker, trained at Pathshala in Dhaka. His practice spans documentary, fashion and commercial storytelling, creating considered visual narratives for campaigns, editorial, films and cultural projects.
Ravi-Ra Ravi-RaSinger, Songwriter Ravi-RaSinger, SongwriterLyricist, singer-songwriter and screenwriter in Indian film and music, with credits on Forensic, Half CA and Anu Aur DI. He writes songs, scripts and original soundtracks.
Rushil Ranjan Rushil RanjanMusic Composer Rushil RanjanMusic ComposerBritish composer and producer who founded the Orchestral Qawwali Project, bringing Sufi music into an orchestral setting, and Associate Artist of the Royal Albert Hall. He composes, scores films and puts together orchestral concerts.
Gopal Datt Gopal DattActor, Writer Gopal DattActor, WriterNSD-trained actor and writer known for TVF Pitchers and Bachelors, and films including the National Award-winning Filmistaan. He’s available for acting, hosting, films and comedic content.
Parikshit Balochi Parikshit BalochiTravel Writer, Radio Host Parikshit BalochiTravel Writer, Radio HostDubai-based radio presenter and travel writer, host of the evening show on City 101.6, with over 116 countries behind him. He hosts, makes cricket and lifestyle content and does on-air partnerships.
Abi Sampa Abi SampaSinger Abi SampaSingerLondon-born singer and veena player of Sri Lankan Tamil heritage, trained in Sufi and Carnatic music, and co-founder of the Orchestral Qawwali Project. She performs at large-format concerts and lends her voice to campaigns.

Live Experiences

Where misfits express and belong.

Ruhbaru

A music IP, scaled into a cinematic live experience. Sufi to cinematic pop, ghazal to qawwali. Longing, devotion, memory, renewal, through live music.

1/3

Jupiter Pe Juice

A 90-minute musical satire show where everyday absurdities become songs, punchlines and cultural commentary. Funny first. Truth later. Stays after.

1/3

Content Studio

Brand-native storytelling, led by Nirvair Rai.

Mumbai-based photographer and filmmaker working at the intersection of people, place, memory, displacement and belonging. Storytelling that never flattens the culture it documents.

See the work & full bio ↗

Cultural Relevance Made Real

Scale Cultural Impact

CMF positions your brand in social discourse, and makes sure it resonates culturally with people today.

(Mis)fit Brigade

Work with artists who bring context, culture and relevance to your brand, not just impressions. Their credibility is what carries the work.

Live Experiences

Put your brand inside Ruhbaru or Jupiter Pe Juice and sponsor a room people are already queuing for.

Content Studio

Ad films, brand campaigns and social-native content, made by people who live in the culture you're trying to reach.

Write to us at hello@culturalmisfits.com

Legal